THOUGHT LEADERSHIP Content
I’ve spent years developing thought-leading marketing materials across multiple verticals, including gaming, PC hardware, payments and fraud, and beyond.
The key to my efficacy is an unrelenting pursuit of accuracy, the ability to channel and adopt a highly specific tone and voice, a passion for education, and a strong belief in the power of the written word and all it can accomplish.
Below are just a few examples of press releases, blogs, and technical thought pieces, though the breadth of my work extends far beyond these examples.
Merchant Risk Council
As the Content Manager for the Merchant Risk Council, a prestigious non-profit in the eCommerce space that advocates and provides resources for those in the payment and fraud prevention industry, it was my responsibility to work with the C-suite to develop all written content marketing offerings.
These included white papers, educational articles, email copy, video scripts, website copy, newsletters, and more.
MRC Education Accreditation Press Release
This press release announced that the MRC’s unique accreditation program had just achieved the right to use the CPE credit standard. This piece was published on the payments and fraud prevention news site The Paypers.
Four Inflation-Related Concerns Merchants Should Consider
I ghostwrote this article, along with several others, on behalf of the CEO of the MRC, Julie Fergerson. This piece explored the impact of inflation on ecommerce merchants globally.
Key Ecommerce and Payments Trends in 2024
I wrote this interview on behalf of Tracy Kobeda Brown, VP of Programs and Technology for the MRC. It explores how payments and fraud leaders can prepare to meet the challenges and opportunities that lie ahead based on the annual survey produced by the organization.
Intel Gaming Hub
The Intel Gaming Hub is an industry-leading content marketing funnel designed to educate consumers on every step of the PC hardware shopping journey.
I wrote, edited, and published over a dozen articles for the Gaming Hub, in addition to managing freelancers and ensuring all editorial met strict SEO, accuracy, and language standards.
Why Won’t My Computer Turn On?
This complex piece highlights the content strategy for the Intel Gaming Hub: providing detailed, accurate explanations for complex hardware problems consumers may be facing. It was an intimidating challenge due to the highly technical nature of the subject, but the continued traffic proved to be worth it.
How to Choose the Right PC Power Supply
Our How to Choose series was an SEO goldmine, but getting traffic was only the first step. I also had to provide answers. This article reflects the attention to detail and breadth of information I had to convey to effectively achieve that goal.
How to Choose: Pre-Built Vs. Custom PC
This article answers the age-old PC gaming debate: is it better to buy a pre-built PC or to build your own? Intel’s unique position in the market ensures they are fine with either, so the goal was to elucidate the advantages of both.
Newegg
While with Newegg, I helped manage and develop content across the multi-billion-dollar PC hardware and ecommerce retailer’s diverse, cross-medium marketing portfolio.
This included writing SEO optimized articles, managing freelancers, and rebranding video content by writing and producing dozens of industry-leading product videos with millions of views.
What is monitor response time?
This article had two clear goals: answering the question regarding the importance of monitor response time in an accurate and entertaining way, and facilitating click-throughs and conversions. Both missions accomplished.
GIGABYTE’s Aero 15 Y9 Overview
Providing product overviews/reviews was a cornerstone of the editorial goals of the Newegg Insider blog. It helped our partners raise awareness, and it helped our audience understand the features of new products. This piece is a perfect example of that clean, review-style copy.
The darkFlash i5 Phantom Gaming PC: Build Breakdown
Creating unique PC builds was a key component of our content strategy at Newegg. I helped design this build and wrote the script for the video, the transcript of which you’ll find at the bottom of the article. The voice-over was provided by Trisha Hershberger, who I worked with extensively on this project and many others.
There’s SO much more.
From small business social brand development to global-scale paid marketing campaigns, I’ve done it all. Whatever your copywriting or digital marketing needs, I can help.
Let’s connect and see what we can accomplish together.